Phyna, the winner of season 7 of the popular reality show Big Brother Naija, has recently opened up about losing 17 endorsement deals due to online controversies. In an interview on Doyin’s Corner, Phyna revealed the impact her online reputation had on her professional career.
During the interview, Phyna shared her experience of how one brand rejected her and labeled her as an ‘abuser’. This unfortunate incident occurred after several blogs accused her of physically assaulting someone. As a result, the brand decided not to work with her, reasoning that they could not associate themselves with someone accused of abusive behavior.
Phyna expressed her disappointment and frustration over the lost opportunities, stating, “Two weeks ago, my manager and I calculated how many deals I lost from last year till now, and we counted 17 deals. It’s disheartening to see the effects of online controversies on my professional life.”
Losing endorsement deals can have severe consequences for public figures like Phyna, as these partnerships are not only financially lucrative but also boost their personal brand and credibility. The brand’s decision not to work with Phyna demonstrates the great significance attached to maintaining a positive public image.
Through her recent revelation, Phyna hopes to shed light on the adverse effects of online controversies on her career and personal life. She emphasized that false accusations can have far-reaching consequences, causing significant damage to one’s reputation and future opportunities.
Phyna’s experience serves as a reminder to individuals and brands alike about the importance of accurate and responsible information sharing online. It also highlights the need for proper investigation and verification before making judgments or allegations. As for Phyna, she remains hopeful that she can rebuild her reputation and regain the trust of potential endorsers in the future.
