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HomeFashionNew LookNigeria Partners with Bloomberg to Rebrand Global Image and Attract Foreign Investment

Nigeria Partners with Bloomberg to Rebrand Global Image and Attract Foreign Investment

The Nigerian Government is set to collaborate with Bloomberg in a strategic effort to improve the country’s global reputation and attract foreign investments.

In a statement posted on its X handle, the Ministry of Finance Incorporated (MOFI) announced plans to embark on a two-year partnership with Bloomberg to rebrand Nigeria’s image and boost investment inflows.

“The Federal Government of Nigeria, through the Ministry of Finance Incorporated (MOFI), is set to partner with Bloomberg in a two-year initiative aimed at rebranding the nation’s global image and attracting foreign investment,” the statement read.

During a meeting with the Minister of Finance, Wale Edun, Bloomberg’s Global Director, Nicole Keefe, affirmed the organization’s dedication to reshaping Nigeria’s narrative and presenting its economic potential to the international community.

“Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions,” the statement added.

Armstrong Takang, CEO of MOFI, emphasized the significance of the collaboration, which aims to highlight key government initiatives such as the Real Estate Investment Fund and gas pipeline projects.

These efforts are expected to underscore Nigeria’s advancements in crucial sectors, further solidifying its position as a destination for global investors.

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