It was gathered by Hobnob News reports that the Chairman of Image Merchant Promotion Limited and a media aide to former Kano State Governor, Senator Ibrahim Shekarau, Dr. Sule Ya’u Sule has presented his new book, ‘’An Introduction to Strategic Communication.’’
The event held in Abuja was attended by my dignitaries the Emir of Kano, Alhaji Aminu Ado Bayero, former Kano State governor, Malam Ibrahim Shekarau, APC National Chairman, Dr. Abdullahi Ganduje, Kano State Governor, Abba Kabir Yusuf, represented by his Director General, Media, and Publicity, Malam Sanusi Bature, represented by his Chief of Staff, Malam Muhammad Garba Deputy Senate President, Barau Jibrin represented by his Media Advisor, Ismail Mudashir, former minister of communication and digital economy, Prof. Ali Pantami, Vice Chancellor of Federal University Kashere, Prof. Umaru Pate and former spokespersons to Muhammadu Buhari, Femi Adesina, Garba Shehu , Abdulaziz Abdulaziz, Senior Special Assistant to President Bola Tinubu, President Nigerian Institute of Public Relations (NIPR) and Malam Aliyu Tanko of BBC Hausa
Others include former Army Spokesman, Gen. Sani Kukasheka Usman
(Rtd), Comrade Bashir Gentile, Lecturers from Faculty of Communication, Bayero University Kano, Yushau Shuaib, Publisher of SOLACEBASE, Abdullateef Abubakar Jos, Kano Council Chairman, NUJ, Comrade Abbas Ibrahim, Kano chapter NIPR members and many other media professionals.
The 141 pages book with eight chapters was reviewed by Malam Garba Shehu.
The book reviewer said that the chapters include the fundamentals of strategic communication, theories and models of communications management, evolution of strategic communication, communication in multi-ethnic Nigeria, communication and governance, application of strategic communication, and a strategic communication campaign.
While speaking on the motivation for writing the book, the author, Dr. Sule Ya’u Sule said the absence of much literature on Strategic Communication, inspired him to contribute his quota to the body of knowledge through a well-researched effort.
HOBNOB NEWS
