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HomeNewsAmazon Trails Behind Competitors in Race to Develop Generative Artificial Intelligence

Amazon Trails Behind Competitors in Race to Develop Generative Artificial Intelligence

AFP reports a race among tech giants Microsoft, Google, and OpenAI to create world-changing generative artificial intelligence (AI), while some critics argue that Amazon is lagging behind.

 

In response to these criticisms, Adam Selipsky, Amazon’s cloud chief, expressed his disagreement during an interview with AFP. Selipsky stated that he respectfully disagrees with the viewpoint that Amazon is falling behind its competitors. He further emphasized that there will not be a singular model that dominates the field of AI.

 

Amazon’s cloud branch, AWS, currently witnesses the need for multiple AI models to cater to diverse use cases. Selipsky highlighted the capabilities of various AI models available on the AWS Bedrock platform, including Meta’s Llama, Claude from Anthropic, and some models from Mistral in France, as well as Amazon’s own Titan brand.

 

Generative AI is anticipated to revolutionize the way people accomplish tasks, as it enables AI systems to produce written works, images, videos, and even computer code from simple user prompts.

 

Cloud computing companies, equipped with significant computing power, vast data resources, and expertise in AI, are in a prime position to leverage generative AI models. However, they also face the risk of losing out on the latest innovations if they fail to keep up.

 

Amazon, a pioneer in e-commerce, dominates the cloud computing market through AWS. As of the end of 2023, AWS held a 31% market share, according to Stocklytics. Nevertheless, rivals Microsoft and Google are gaining ground, with 24% and 11% market shares respectively.

 

Microsoft’s $13 billion investment in OpenAI, the maker of ChatGPT, places the company at the forefront of the ongoing cloud revolution, according to Wedbush analyst Dan Ives. Both Microsoft and Google compete with their own AI-infused digital assistants, which assist users in content creation, such as emails, presentations, ads, and applications, particularly chatbots.

 

While Amazon’s digital assistant, Alexa, is widely known, it is still not as conversational as Microsoft’s ChatGPT.

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